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Gift Cards Rochester, NY

Consumers prefer to purchase gift cards for family, friends and loved ones primarily, because it gives the recipient the flexibility to purchase something they like.

Merchants have found that offering gift card merchant services and having gift card programs increase cash flow, makes them more competitive and allows them to market their brand. Some of the other advantages to having a gift card program are as follow:

• Increased Consumer Spending
  Research has show that customers spend more on gift cards than on gift certificates The Big Research survey conducted in 2007 shows that 50.9% of customers with gift cards spent more than the value of the card when they redeemed it
• Increase Store Traffic
  Signs and display material in your store will attract more customers wanting to buy a gift card for a loved one.
• Less Price Sensitive
  Research show that people who buy with gift cards are less likely to be fussy about the price they are paying for products/services
• Increase Cash Flow
  Gift cards help improve cash flow. Customers purchase gift cards and usually redeem the cards at a later date. This delay in purchase increases the merchant's cash flow
• Accurate Tracking & Management
  Many retailers report that the biggest advantage of gift cards over gift certificates is the improvement in tracking and management. Gift certificates require laborious record keeping.
• Increase sale amount per visit
  A customer with a balance of $5 on a gift card will often return and spend more than the $5 to use that remaining value. That means the merchant got a sale that might otherwise not happen at all.
• Increased Profit Margins
  Research shows that only 85% of gift cards are redeemed. The unused money increases the retailer’s profits.
• Replace Paper Gift Certificate
  Most all merchants selling paper Gift Certificates experience problems with tracking, reporting, fraud, and duplicate use.
• Great Impulse Purchase
  It has been studied and proven that consumers will tend to impulse purchase if you are promoting a product at the point of sale
• Powerful Promotional Tool
  Merchants can use the cards as a tool to increase sales during slow days or promotions
• Promotes Customer Loyalty
  Merchants can use the cards to help keep the customers coming back. Example: buy $50.00 today and get an extra $10.00 on your card.

Gift Card Merchant Services Rochester, NY

For years first capital payments has been the best business to consult if looking for custom gift cards for your business. Being able to offer gift cards to your consumers has proven to increase your customer loyalty and build a positive brand. So if you are looking to advance your business and make a big name for yourself, contact First Capital for the best services in gift cards Rochester, NY has available.